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5 Proven Strategies to Sell Your Home for Top Dollar | Real Estate Insider Tips
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Sep 182024
My Certified Home Selling System centers around 5 Home Selling Tips, designed to strategically... Put your residential listing in a position to sell for the price you want and the terms you want. I advise my home selling clients to focus on what they can control. If we control a buyers first impression of their home, then we control the narrative in the real estate marketplace. My team and I sell homes in Alabama, yet these 5 home seller tips will work anywhere. Thinking of putting your home on the market in the Greater Birmingham area or along the Alabama Gulf Coast? Let's talk! Please feel free to call or text me now at 251-583-9728. Each of these 5 Seller Tips combine to form my Certified Listing Marketing Plan. It is highly effective, yet takes dedication and patience on the party of my sellers. It is not as easy as putting the listing in the MLS, placing a for sale sign in the ground, and praying for another real estate agent to bring us a buyer, yet it will produce a far greater result and keep us in the driver's seat throughout the real estate contract negotiations. Here's a brief summary of each step: Step 1 - Consultation. I need to know your desired outcome of the real estate transaction, to make sure our marketing plan is tailored to meet or exceed your real estate goals. Home Seller Consultation Agenda:
  • Home Seller Financial and Real Estate Contract Goals
  • Seller Expectations for Listing Agent, in terms of Showing Appointments and Communication Methods and Frequency
  • Real Estate Marketing Vision, to include identifying our Target Homebuyer Audience.
Step 2 - Pre-listing Home Inspection. Before we present your real estate listing to the marketplace, we need to make sure it's got a clean bill of health. We don't want a latent defect to spook the potential home buyers and kill the deal. Getting all major repair items addressed up front will help us bulletproof the real estate transaction, as well as protect your net profit at the real estate closing table. Seller Home Inspection Goals: 1. Certification of the Condition of the Listing 2. Bulletproof the Real Estate Transaction from Inspection Contingency issues 3. Protect the Home Seller Net Profit by Limiting Costly Contract Re-negotiations based on Buyer's Home Inspection Report Step 3 - Staging Your Home to Sell. We will not get a second chance at making a memorable first impression in the minds of qualified home buyers during showing appointments, so we need to wow qualified home buyers from the curb to the closets. We must also create a clean canvas inside the home, by removing as many personal effects as possible. It is crucial that we allow the buyer(s) the opportunity to envision the property as their own and not yours. Also, did you know that a staged home sells nearly 80% faster than a non-staged home. Real Estate Staging Goal:
  • Organize + Declutter
  • Create a Clean Canvas for Homebuyer Vision
  • Create Wow Factor from the Curb to the Closets
  • Ensure that Home Looks Good, Feels Good, and Smells Good for all Real Estate Showing Appointments
Step 4 - Digital Marketing + First Presentation. This is all about beautiful, stunning imagery that captivates the imagination. In today's market, web appeal is the new curb appeal. Real Estate Listing Marketing Strategy:
  • Professional Real Estate Photos
  • Professional Real Estate Video Home Tour
  • Professional 3D, Interactive Virtual Open House
  • Capture Qualified Home Buyer Leads and Convert Internet Generated Leads to Showing Appointments
  • Internet Lead Sources:
  • Social Media Marketing: Facebook, Instagram, and Tiktok
 ...more
...more

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